I’m a seasoned marketer and expert in communications. Whether that’s in the digital world of apps, mobile, social, blogs, web and email, or through the stuff you can hold in your hands: direct mail, brochures, guides, annual reports or print ads. At the end of the day, it’s about figuring out what you want to say, who you want to say it to and creating a message that suits the medium.
It sounds easy when you put it like that but if we’re honest most marketers don’t help their business say anything memorable. And that’s what makes me different from everyone else. I help businesses answer the seemingly simple, but toughest questions: what’s the key thing your business wants to stand for, what’s its unique story and how do you tell that story in a way that makes sense to customers and investors?
For example, in my current job we were lucky enough to sponsor iconic rugby brand: The British & Irish Lions. I created a campaign that spoke to the joint values of the recruitment brand: Robert Walters and The Lions. The campaign engendered genuine emotion and you’ll see what I mean if you have a moment to watch the video you’ll find at www.robertwalters.com/lions.
We went from 300 to 20,000 Facebook likes had 45% of our audience talking about us, reached 50,000 unique web visitors in 4 months and received 18,000 YouTube views.
But I think what really makes me stand out is that I don’t need an agency to do all the creative thinking for me, I have lots of great ideas and know how to execute them. Don’t just take my word for it, take a look at the interview guide I created in Manga style for the Japanese market.
My key skills:
Marketing, communications and content strategy with a proven track record of delivering campaigns.